TY  - BOOK
AU  - Cunningham, Peggy 
AU  -  Alok Kumar 
AU  -  Day, George S. 
AU  -  Moorman, Christine 
AU  -  Vanitha Swaminathan 
AU  -  Yadav, Manjit S.
TI  - Inter-organizational cooperation and interactive marketing - Vol. 4
SN  - 9789352805952
U1  - 658.80092 CUN 
PY  - 2018///
CY  - London
PB  - Sage Publications Ltd.
KW  - Strategic management
KW  - Strategic marketing
ER  -