TY  - BOOK
AU  - Agarwal, James 
AU  -  DeSarbo, Wayne S. 
AU  -  Huber, Joel 
AU  -  Jain, Arun K. 
AU  -  Rao, Vithala R. 
AU  -  Sheth, Jagdish N. 
TI  - Research methodology: conjoint analysis, multidimensional scaling, and related techniques - Vol. 1
SN  - 9788132105176
U1  - 658.80092 AGA 
PY  - 2011///
CY  - London
PB  - Sage Publications Ltd.
KW  - Marketing
KW  - Marketing research
ER  -