TY  - BOOK
AU  - Lan, Wu 
AU  -  Houston, Michael J. 
AU  -  Kamakura, Wagner A. 
AU  -  Peterson, Robert A. 
AU  -  Ratchford, Brian T. 
AU  -  Sheth, Jagdish N. 
TI  - Research methodology: researcg design and data analysis - Vol. 2
SN  - 9788132105176
U1  - 658.80092 LAN 
PY  - 2011///
CY  - London
PB  - Sage Publications Ltd.
KW  - Marketing
KW  - Marketing research
ER  -