TY  - BOOK
AU  - Malhotra, Naresh K.
AU  -  Brucks, Merrie L. 
AU  -  Hoyer, Wayne D. 
AU  -  King, Tracey M. 
AU  -  Maclnnis, Debbie 
AU  -  Sheth, Jagdish N. 
TI  - Consumer behavior: attitude, intention, and choice behavior - Vol. 4
SN  - 9788132105176
U1  - 658.80092 MAL 
PY  - 2011///
CY  - London
PB  - Sage Publications Ltd.
KW  - Marketing
KW  - Marketing research
ER  -