TY  - BOOK
AU  - Uslay, Can 
AU  -  Kinnear, Thomas C. 
AU  -  Reibstein, David J. 
AU  -  Sheth, Jagdish N. 
AU  -  Stewart, David W. 
AU  -  Woodside, Arch G. 
TI  - Marketing management and policy - Vol. 5
SN  - 9788132105176
U1  - 658.80092 USL 
PY  - 2011///
CY  - London
PB  - Sage Publications Ltd.
KW  - Marketing
KW  - Marketing research
ER  -