TY  - BOOK
AU  - Mathwick, Charla 
AU  -  Goldsmith, J. Ronald E. 
AU  -  Gombeski, William 
AU  -  Grewal, Dhruv 
AU  -  Martin, Neale 
AU  -  McGoldrick, Peter 
AU  -  Roggeveen, Anne L.
AU  -  Sheth, Jagdish N. 
TI  - Marketing of services: retailing and health care - Vol. 7
SN  - 9788132105176
U1  - 658.80092 MAT 
PY  - 2011///
CY  - London
PB  - Sage Publications Ltd.
KW  - Marketing
KW  - Marketing research
ER  -