TY  - BOOK
AU  - Kim, Sung S. 
AU  -  Citrin, Alka V. 
AU  -  Grewal, Rajdeep 
AU  -  Ram Narasimhan 
AU  -  Sheth, Jagdish N. 
AU  -  Sridhar Narasimhan
AU  -  Straub, Detmar
TI  - Management information systems, technology, and marketing - Vol. 9
SN  - 9788132105176
U1  - 658.80092 KIM 
PY  - 2011///
CY  - London
PB  - Sage Publications Ltd.
KW  - Marketing
KW  - Marketing research
ER  -