Rossiter, John R. <br/><br/>
Marketing communications  objectives, strategy, tactics 

 - London  Sage Publications Ltd.  2018 
 - xi, 566 p. 
<br/><br/><label>ISBN: </label>9781526438652 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Positioning
<br/><br/><label>Dewey Class. No.: </label>659.1 ROS