TY  - BOOK
AU  - Rossiter, John R.
AU  -  Bergkvist, Lars,
AU  -  Percy, Larry
TI  - Marketing communications: objectives, strategy, tactics
SN  - 9781526438652
U1  - 659.1 ROS 
PY  - 2018///
CY  - London
PB  - Sage Publications Ltd.
KW  - Communication in marketing
KW  - Positioning
ER  -