TY  - BOOK
AU  - Tellis, Gerard J.
AU  -  Moorman, Christine
AU  -  Sawhney, Mohanbir
AU  -  Sheth, Jagdish N.
TI  - Innovation and growth - Vol. 6
SN  - 9789351502890
U1  - 658.80092 TEL 
PY  - 2016///
CY  - London
PB  - Sage Publications Ltd.
KW  - Marketing
KW  - Marketing research
KW  - Product planning
ER  -