TY  - BOOK
AU  - Usunier, Jean-Claude
AU  -   Herk, Hester van
AU  -   Lee, Julie Anne
TI  -  International and cross-cultural business research
SN  - 9781473975897
U1  - 658.049 USU 
PY  - 2017///
CY  - London
PB  - SAGE Publications Ltd
KW  - Cross-cultural studies
KW  - Intercultural communication
KW  - International business enterprises Social aspects
KW  - Marketing Cross-cultural studies
ER  -