TY  - BOOK
AU  - Clow, Kenneth E.
AU  -  James, Karen E.
TI  -  Essentials of marketing research: putting research into practice
SN  - 9781412991308
U1  - 658.83 CLO 
PY  - 2014///
CY  - Thousand Oaks, California
PB  - SAGE Publications, Inc
KW  -  Business & Economics
KW  -  Marketing & Sales
KW  - Marketing research
ER  -