TY  - BOOK
AU  - Coulter, Robin A.
AU  - Alladi Venkatesh
AU  - Hirschman, Elizabeth C.
AU  - Olsan, Jerry
AU  -  Sheth, Jagdish N.
TI  - Zaltman metaphor elicitation technique - Vol. 2
SN  - 9789352806645
U1  - 658.80092 COU 
PY  - 2018///
CY  - New Delhi
PB  - SAGE Publications India Pvt. Ltd.
KW  -  Elicitation Technique
KW  -  Innovation
KW  -  Marketing Management
KW  -  Marketing Theory
KW  -  Social Change
KW  - Consumer Behavior
KW  - Marketing
ER  -