DeSarbo, Wayne S. Multidimensional scaling and positioning - Vol.1 - New Delhi: SAGE Publications India Pvt. Ltd., 2017. - xl, 380 p. - Legends in marketing : Paul E. Green Vol. 1 . ISBN: 9789386042941 Subjects--Topical Terms: MarketingMarketing Mathematical modelsMarketing research Dewey Class. No.: 658.80092 DES