TY  - BOOK
AU  - DeSarbo, Wayne S.
AU  -   Rao, Vithala R. 
AU  - Wedel, Michel
AU  - Sheth, Jagdish N.
TI  - Multidimensional scaling and positioning - Vol.1
SN  - 9789386042941
U1  - 658.80092 DES 
PY  - 2017///
CY  - New Delhi
PB  - SAGE Publications India Pvt. Ltd.
KW  -  Marketing
KW  - Marketing Mathematical models
KW  - Marketing research
ER  -