Seenu Srinivasan, V. Conjoint analysis : the pioneering years - Vol. 3 - New Delhi: SAGE Publications India Pvt. Ltd., 2017. - xxxiii, 370 p. - Legends in marketing : Paul E. Green Vol. 3 . ISBN: 9789386042941 Subjects--Topical Terms: MarketingMarketing Mathematical modelsMarketing research Dewey Class. No.: 658.80092 SEE