TY  - BOOK
AU  - Ofir, Chezy
AU  - Morwitz, Vicki G.
AU  - Sharma, Eesha
AU  - Winer, Russel S.
AU  -  Sheth, Jagdish N.
TI  - Processing of price information - Vol. 1
SN  - 9788132105183
U1  - 658.80092 OFI 
PY  - 2011///
CY  - New Delhi
PB  - SAGE Publications India Pvt. Ltd.
KW  -  Marketing
KW  - Consumer behavior
KW  - Marketing - Management
KW  - Marketing strategy, Macromarketing
ER  -