Bitta, Albert J. Della Comparative price advertising - Vol. 2 - New Delhi: SAGE Publications India Pvt. Ltd., 2011. - xxxv, 180 p. - Legends in marketing : Kent B. Monroe Vol. 2 . ISBN: 9788132105183 Subjects--Topical Terms: MarketingConsumer behaviorMarketing - ManagementMarketing strategy, Macromarketing Dewey Class. No.: 658.80092 BIT