TY  - BOOK
AU  - Bitta, Albert J. Della
AU  - Blair, Edward A.
AU  - Compeau, Larry D.
AU  - Ram Krishnan
AU  -  Sheth, Jagdish N.
TI  - Comparative price advertising - Vol. 2
SN  - 9788132105183
U1  - 658.80092 BIT 
PY  - 2011///
CY  - New Delhi
PB  - SAGE Publications India Pvt. Ltd.
KW  -  Marketing
KW  - Consumer behavior
KW  - Marketing - Management
KW  - Marketing strategy, Macromarketing
ER  -