Grewal, Dhruv Price-quality-value relationship - Vol. 3 - New Delhi: SAGE Publications India Pvt. Ltd., 2011. - xxxv, 341 - Legends in marketing : Kent B. Monroe Vol. 3 . ISBN: 9788132105183 Subjects--Topical Terms: MarketingConsumer behaviorMarketing - ManagementMarketing strategy, Macromarketing Dewey Class. No.: 658.80092 GRE