TY  - BOOK
AU  - Grewal, Dhruv
AU  - Roggeveen, Anne L.
AU  - Rao, Akshay R.
AU  - Urbany, Joel E.
AU  - Zeinthaml, Valarie A.
AU  -  Sheth, Jagdish N.
TI  - Price-quality-value relationship - Vol. 3
SN  - 9788132105183
U1  - 658.80092 GRE 
PY  - 2011///
CY  - New Delhi
PB  - SAGE Publications India Pvt. Ltd.
KW  -  Marketing
KW  - Consumer behavior
KW  - Marketing - Management
KW  - Marketing strategy, Macromarketing
ER  -