TY  - BOOK
AU  - Xia, Lan
AU  - Bolton, Lisa E.
AU  - Campbell, Margaret C.
AU  - Maxwell, Sarah
AU  - Sheth, Jagdish N.
TI  - Price fairness - Vol. 4
SN  - 9788132105183
U1  - 658.80092 XIA 
PY  - 2011///
CY  - New Delhi
PB  - SAGE Publications India Pvt. Ltd.
KW  -  Marketing
KW  - Consumer behavior
KW  - Marketing - Management
KW  - Marketing strategy, Macromarketing
ER  -