Kukar-Kinney, Monika Research in consumer behavior - Vol. 5 - New Delhi: SAGE Publications India Pvt. Ltd., 2011. - xxxiii, 342p. - Legends in marketing : Kent B. Monroe Vol. 5 . ISBN: 9788132105183 Subjects--Topical Terms: MarketingConsumer behaviorMarketing - ManagementMarketing strategy, Macromarketing Dewey Class. No.: 658.80092 KUK