TY  - BOOK
AU  - Kukar-Kinney, Monika
AU  - Ridgway, Nancy M.
AU  - Beatty, Sharon E.
AU  - Hirschman, Elizabeth C.
AU  - Madhu Viswanathan
TI  - Research in consumer behavior  - Vol. 5
SN  - 9788132105183
U1  - 658.80092 KUK 
PY  - 2011///
CY  - New Delhi
PB  - SAGE Publications India Pvt. Ltd.
KW  -  Marketing
KW  - Consumer behavior
KW  - Marketing - Management
KW  - Marketing strategy, Macromarketing
ER  -