Mazumdar, Tridib Models, theory, and methods - Vol. 6 - New Delhi: SAGE Publications India Pvt. Ltd., 2011. - xxxiv, 279 p. - Legends in marketing : Kent B. Monroe Vol. 6 . ISBN: 9788132105183 Subjects--Topical Terms: MarketingConsumer behaviorMarketing - ManagementMarketing strategy, Macromarketing Dewey Class. No.: 658.80092 MAZ