TY  - BOOK
AU  - Mazumdar, Tridib
AU  - Raj, S. P.
AU  - Winer, Russell S.
AU  - Sheth, Jagdish N.
TI  - Models, theory, and methods - Vol. 6
SN  - 9788132105183
U1  - 658.80092 MAZ 
PY  - 2011///
CY  - New Delhi
PB  - SAGE Publications India Pvt. Ltd.
KW  -  Marketing
KW  - Consumer behavior
KW  - Marketing - Management
KW  - Marketing strategy, Macromarketing
ER  -