Yadav, Manjith S. Pricing management and practice - Vol. 7 - New Delhi: SAGE Publications India Pvt. Ltd., 2011. - xxvii, 381 p. - Legends in marketing : Kent B. Monroe Vol. 7 . ISBN: 9788132105183 Subjects--Topical Terms: MarketingConsumer behaviorMarketing - ManagementMarketing strategy, Macromarketing Dewey Class. No.: 658.80092 YAD