TY  - BOOK
AU  - Yadav, Manjith S.
AU  - Bolton, Ruth N.
AU  - Guiltinan, Joseph P.
AU  - Smith, Gerald
AU  - Sheth, Jagdish N.
TI  - Pricing management and practice - Vol. 7
SN  - 9788132105183
U1  - 658.80092 YAD 
PY  - 2011///
CY  - New Delhi
PB  - SAGE Publications India Pvt. Ltd.
KW  -  Marketing
KW  - Consumer behavior
KW  - Marketing - Management
KW  - Marketing strategy, Macromarketing
ER  -