TY  - BOOK
AU  - Leone, Robert P.
AU  - Bohling, Timothy
AU  - Reinartz, Werner
AU  - Sriram, S.
AU  - Sheth, Jagdish N.
TI  - Marketing research: applications - Vol. 5
SN  - 9788132109037
U1  - 658.80092 LEO 
PY  - 2012///
CY  - New Delhi
PB  - SAGE Publications India Pvt. Ltd.
KW  - Customer relations
KW  - Marketing
KW  - Retail trade
ER  -