Rajkumar Venkatesan Marketing strategy : customer - Vol. 8 - New Delhi: SAGE Publications India Pvt. Ltd., 2012. - xxxi, 306 p. - Legends in marketing : V. Kumar Vol. 8 . ISBN: 9788132109037 Subjects--Topical Terms: Customer relationsMarketingRetail trade Dewey Class. No.: 658.80092 RAJ