TY  - BOOK
AU  - Rajkumar Venkatesan
AU  -  Bello, Daniel 
AU  - Satish Jayachandran
AU  - Luo, Anita
AU  - Pancras, Joseph
AU  - Sheth, Jagadish N.
TI  - Marketing strategy: customer - Vol. 8
SN  - 9788132109037
U1  - 658.80092 RAJ 
PY  - 2012///
CY  - New Delhi
PB  - SAGE Publications India Pvt. Ltd.
KW  - Customer relations
KW  - Marketing
KW  - Retail trade
ER  -