TY  - BOOK
AU  - Fisk, Raymond P.
AU  - Baron, J. Stephen
AU  - Bitner, Mary Jo
AU  - Kristensson, Per
AU  -  Sheth, Jagdish N.
TI  - Service marketing - Vol. 1
SN  - 9788132110026
U1  - 658.80092 FIS 
PY  - 2013///
CY  - New Delhi
PB  - SAGE Publications India Pvt. Ltd.
KW  - Communication in marketing
KW  - Marketing
KW  - Marketing research
ER  -