TY  - BOOK
AU  - Ballantyne, David
AU  - Payne, Andrian
AU  - Saren, Michael
AU  - Varey, Richard
AU  - Sheth, Jagdish N.
TI  - Relationship marketing  - Vol. 5
SN  - 9788132110026
U1  - 658.80092 BAL 
PY  - 2013///
CY  - New Delhi
PB  - SAGE Publications India Pvt. Ltd.
KW  - Communication in marketing
KW  - Marketing
KW  - Marketing research
ER  -