TY  - BOOK
AU  - Lindqvist, Lars-Johan
AU  - Gummesson, Evert
AU  - Kotler, Philip
AU  - Paltschik, Mikael
AU  - Ramirez, Rafael
AU  -  Sheth, Jagdish N.
TI  - Internal marketing, research approach, and other works  - Vol. 8
SN  - 9788132110026
U1  - 658.80092 LIN 
PY  - 2013///
CY  - New Delhi
PB  - SAGE Publications India Pvt. Ltd.
KW  - Communication in marketing
KW  - Marketing
KW  - Marketing research
ER  -