TY  - BOOK
AU  - Hooley, Graham J.
AU  - Nicoulaud, Brigitte  
AU  - Piercy, Nigel F.
TI  - Marketing strategy and competitive positioning
SN  - 9788131727997
U1  - 658.8 HOO 
PY  - 2022///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd..
KW  - Business planning
KW  - Marketing--Management
KW  - Target marketing
ER  -