Donald W. Jugenheimer, <br/><br/>
Advertising and public relations research 

 - 2nd ed. 
 - New york:  Taylor & Francis Group,  2014. 
 - viii, 367 p.  
<br/><br/><label>ISBN: </label>9781138998346 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research<br/>Business and Management<br/>Public relations--Research
<br/><br/><label>Dewey Class. No.: </label>659.072 JUG