Kelley, Larry D. <br/><br/>
Advertising media planning :  a brand management approach 

 - 5th ed. 
 - New York:  Routledge, Taylor & Francis Group,  2023. 
 - ix, 301 p. 
<br/><br/><label>ISBN: </label>9781032192154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning<br/>Brand name products<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.111 KEL