TY  - BOOK
AU  - Kelley, Larry D.
AU  - Dobias, Lisa
AU  - Koranda, David E.
AU  - Sheehan, Kim Bartel
TI  - Advertising media planning
SN  - 9781032192154
U1  - 659.111 KEL 
PY  - 2023///
CY  - New York
PB  - Routledge, Taylor & Francis Group
KW  - Advertising media planning
KW  - Brand name products
KW  - Marketing
ER  -