Kotler, Philip <br/><br/>
Marketing management 

 - 16th ed. 
 - New Delhi:   Pearson,   2022. 
 - xxxiii, 596 p.  
<br/><br/><label>ISBN: </label>9789356062665 9789356062665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT