Belch, George E <br/><br/>
Advertising and promotion :   an integrated marketing communications perspective 

 - Chennai :   Mcgrawhill,  2022 .  
 - xxi, 712 p. 
<br/><br/><label>ISBN: </label>9789354600807 9789354600807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising <br/>Marketing communication<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL