TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A
AU  - Purani, Keyoor
TI  - Advertising and promotion : : an integrated marketing communications perspective
SN  - 9789354600807
U1  - 659.1 BEL 
PY  - 2022/// .
CY  - Chennai : 
PB  - Mcgrawhill
KW  - Advertising
KW  - Marketing communication
KW  - Sales promotion
ER  -