TY  - BOOK
AU  - Schniederjans, Marc J.
AU  - Schniederjans, Dara G.
AU  - Starkey, Christopher M
TI  - Business analytics principles, concepts, and applications: what, why, and how
SN  - 9789356064317
U1  - 658.4038 SCH 
PY  - 2023///
CY  - London
PB  - Pearson India Education Services Pvt. Ltd
KW  - Business intelligence
KW  - Business planning
KW  - Strategic planning
ER  -