Trott, Sangeeta <br/><br/>
Brand equity :   an Indian perspective 

 - New Delhi:  PHI India  2016. 
 - xix, 219 p. 
<br/><br/><label>ISBN: </label>9788120351769 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding <br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827 TRO