TY  - BOOK
AU  - Trott, Sangeeta
AU  - Sople, Vinod V.
TI  - Brand equity : : an Indian perspective
SN  - 9788120351769
U1  - 658.827 TRO 
PY  - 2016///
CY  - New Delhi
PB  - PHI India
KW  - Branding
KW  - Marketing
ER  -