TY  - BOOK
AU  - Srinivasan, R.
TI  - Case studies in marketing : : Indian context
SN  - 9789387472310
U1  -  658.8 SRI 
PY  - 2018///
CY  - New Delhi
PB  - PHI India
KW  - Case study- Marketing
KW  - Marketing
ER  -