Steel, Jon <br/><br/>
Truth, lies, and advertising :  the art of account planning 

 - New York:  John Wiley & Sons, Inc.,  1998. 
 - xix, 298 p. 
 - Adweek Books .
<br/><br/><label>ISBN: </label>9780471189626 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising agencies--Customer services<br/>Advertising campaigns--Planning<br/>Advertising--Milk
<br/><br/><label>Dewey Class. No.: </label>659.111 STE