TY  - BOOK
AU  - Steel, Jon
TI  - Truth, lies, and advertising: the art of account planning
SN  - 9780471189626
U1  - 659.111 STE 
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons, Inc.
KW  - Advertising agencies--Customer services
KW  - Advertising campaigns--Planning
KW  - Advertising--Milk
ER  -