Jethwaney, Jaishri <br/><br/>
Advertising management :  includes sales promotion 

 - 2nd ed. 
 - New Delhi:  Oxford University Press,  2012. 
 - xxi, 651 p. 
<br/><br/><label>ISBN: </label>0198074123 9780198074120 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising Management<br/>India
<br/><br/><label>Dewey Class. No.: </label>659.1 JET