TY  - BOOK
AU  - Jethwaney, Jaishri
AU  - Jain, Shruti
TI  - Advertising management: includes sales promotion
SN  - 0198074123
U1  - 659.1 JET 
PY  - 2012///
CY  - New Delhi
PB  - Oxford University Press
KW  - Advertising
KW  - Advertising Management
KW  - India
ER  -