Tapp, Allan <br/><br/>
Principles of direct and database marketing 

 - Dorling Kindersley :  Pearson,  2012. 
 - xvi, 517 p. 
<br/><br/><label>ISBN: </label>9788131764411 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 TAP